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Understanding MF Investing Advantage MF @ Anand Rathi Products Investing through Us Disclosure
A mutual fund is a pool of money that is invested according to a common investment objective by an asset management company (AMC). The AMC offers to invest the money of hundreds of investors according to a certain objective - to keep money liquid or give a regular income or grow the money long term.

Investors buy a scheme if it fits in with their investment goals, like getting a regular income now or letting the money accumulate over the long term. Investors pay a small fraction of their total funds to the AMC each year as investment management fees.

Learn about Investing through our Knowledge Center Initiative to begin your Investing journey in Mutual Funds
We are one of India's top mutual fund distribution houses who facilitate investment across all Mutual Fund AMC’s and their Schemes.

You can invest in a paperless manner by choosing to invest Online.

Open an Account
Open an online investment a/c with Anand Rathi & transact seamlessly.
Transfer Funds
Fund your investment a/c by transferring the amount you wish to invest from your bank a/c
Select Scheme by reading our research or consulting our investment advisor

You can also download a form ,fill it up. Then just walk into any of our Investment Centers & make the required investment
1. Strong AUM base – Anand Rathi Financial Services is one of India's top mutual fund distribution houses having Assets Under Management (AUM) of Rs.4, 000 crores.

2. Wide Branch Network - Anand Rathi Financial Services has over 250 branches spread across India.

3. Diversified Product offerings - Anand Rathi Financial Services offers the products of all leading Mutual Fund Houses.

4. Research backed advisory support - Our philosophy is to provide consistently superior, independent and unbiased advice to our clients backed by in-depth research.

5. Superior Service - Our employees are well trained and better equipped to take care of your investments. Our sales staff functions on the motto "the best services for our esteemed clients".

We offer lump sum investment plans as well as systematic investment plans of all Mutual Fund houses to our customers
Lump sum Investment:
1. Long term investment horizon - The lump sum option is best suited for investors with a medium to long term investment appetite & can withstand the periodic volatility.

2. Value picking - lump sum investments are apt for investors who wish to pick up funds investing in specific sectors or stocks.
Systematic Investment Plan (SIP) - Advantages :
1. Volatility of market - Indian markets remain at their volatile best at most times. Timing investments in this market is difficult. SIP helps you tide over lows and ride the highs of the stock market.

2. Rupee Cost Averaging Advantage - When you invest the same amount in a fund at regular intervals over time, you buy more units when the price is lower. Thus, you may reduce your average cost per share over time.

3. Benefits of compounding - Saving a small sum of money regularly makes money work with greater power of compounding with significant impact on wealth accumulation.

4. Disciplined & Regular Investing - SIP requires the investor to allocate a specific amount regularly over a period of time. This develops a habit of regular savings through market ups and downs, so that your investment behavior is not affected by short term market moves.

5. Small Amounts of Investments - One can start a SIP with lesser amounts when compared with other market linked products. Thus investors need not wait till they have accumulated a large capital to begin investing.

As per SEBI circular: SEBI/IMD/CIR No. 4/ 168230/09, following are the details of the comparative commission earned by Anand Rathi Financial Services Ltd. (ARFSL) from various Asset Management Companies (AMCs), whose products are being distributed:

Schemes (Mutual Funds) Brokerage(in %)
Upfront Trail
1st year 2nd year onwards
Diversified Equity & Balanced 0 - 1.00 0 - 0.75 0 - 0.75
Index 0 - 0.50 0 - 0.50 0 - 0.50
Arbitrage 0 - 0.50 0 - 0.40 0 - 0.40
ELSS / Tax 0 - 3.00 0 0
Monthly Income 0 - 1.00 0 - 0.75 0 - 0.75
Gilt 0 - 0.75 0 - 0.50 0 - 0.50
Income 0 - 0.75 0 - 0.25 0 - 0.50
Short term / Liquid 0 - 0.65 0 - 0.50 0 - 0.50
Ultra Short term / Liquid / Liquid plus 0 - 0.05 0 - 0.25 0 - 0.25
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